Welcome to
Naneki Studio
We help small organizations identify their meaning and purpose.
As an entrepreneur you have to navigate uncharted territories, so we contribute by using Design as a strategic tool to understand your business needs, discover new opportunities, make the right decisions, accelerate market time and catalyze value creation processes.
About
the studio
For us Design is a process of self-knowledge, creativity and strategy.
Naneki is a Graphic Design Studio led by André Viana, consultant and graphic designer, and based in Minas Gerais, Brazil. Our specialty is Brand Strategy, Brand Design and Web Design.
What we do
We build strategies based on the creation of graphic languages for identity systems. We work with people who are able to see the importance of strategy and design for the success of their projects. Our clients include small businesses, small startups, product owners, service providers, event producers and freelancers. We also collaborate with partner agencies and studios.
In an increasingly fast-paced world, being able to survive in a constantly changing landscape is the biggest challenge for innovative small businesses. This is why we believe in the importance of captivating people through authentic stories. From creating your business name to your website, including everything in between, our solutions pave the way for deeper and more effective connections.
Our
Services
Holistic Branding experiences so small businesses can express themselves effectively.
Your identity, purpose and message have the power to create an impactful connection between your business and your interlocutors. How do you want to connect with your audience?
01
Brand
Strategy
Building a strategy depends on our clients' conscious and in-depth look at themselves. Our role begins by guiding them through this process so from it may arrise a global understanding of project requirements in their unique context. The ability and sensitivity to properly evaluate and analyze this information and turn it into a strong brand strategy is an essential foundation for the entire process.
Brand Strategy services
Listening, Conversation, Observation / Concept Workshop / Business Modeling Workshop / Brand Analysis / Market Research / Brand Strategy / Digital Strategy / Brand Positioning / Brand Architecture / Client Journey Workshop / Naming Workshop
02
Brand
Definition
Solid brands differentiate themselves by making clear choices about how they communicate with people, what they project outward and inward, how they move, and what their purpose in the world is. All of these elements are part of a Brand with a well-defined identity.
Brand Definition services
Naming / Brand Development / Brand Remodeling / Photography / Writing / Storytelling / Brand Images / Brand Manifest / Brand Guidelines / Brand Manual
03
Brand
Experience
We strive to ensure that all brand touch points convey the right feeling and values. This turns the brand into an experience, combining multiple channels, media and technology to deliver a clear message.
Brand Experience services
Packaging / Stationery / Art Direction / Print Design / Campaigns / Corporate Presentations / Newsletters / Signage / Illustration / Infographics / Web Development / Digital Strategy / Information Architecture / Wireframes / Web Design / UX Design / Interface Design / Graphic Systematization for social media posts / Social media profile customization
André
Viana
Founder, Brand Consultant, Creative Director, Illustrator and Graphic Designer
UI Design, Visual Design, Emotional Design and Brand Design are disciplines that help define my 12-year research and practice expertise in communication and technology projects. But I prefer to think that the defining characteristic of a performance is the very challenge that guides us. My professional challenge is to increasingly master the strategic power of a narrative - in its changing mediums - to empower business and brave people who want to work to make a positive difference in the world. I realized that this is only possible through a sensitive listening to the reality around me and the empathic exchange of meanings.
In 2009 I co-founded an agency specialized in digital interactivity and Brand Design in the city of Belo Horizonte. For six years I was in charge of the agency and over that time I was able to learn enormously from a holistic acting experience: research, graphic design, technology, development, brand design, communication, marketing, administration and entrepreneurship. Between the peaks and valleys, the success of this rich experience has been especially evident in the strong and enduring relationships with many of the clients served over the years. This is how my professional performance was shaped in the different but complementary fields of service, strategy and design.
In 2015 I ended my involvement with the agency to devote myself entirely to home and family life. After the birth of my daughter Laura in 2016, my partner and I designed a simpler life and moved to a place 120km from Belo Horizonte. Naneki Design Studio was born from the realization that I could still work as a designer, but this time more aware of my limitations and potentialities. I found, for example, that the most effective way to employ my experience and sensitivity was to scale down and seek to empower innovative small businesses through Branding. Today I divide my time between consultant, designer and director at Jubilee Studio, amateur gardener, visual artist, illustrator, homemaker and father.
Discover my other projects:
www.andreviana.art
Visual Arts Portfolio
Let's talk
WhatsApp
+55 31 998636756
E-mail
nanekidesignstudio@gmail.com
It will be a pleasure to hear from you.
If you have an idea that you would like to share, or an upcoming project you would like to discuss, please write to us and we will respond shortly. We met in person with clients in Belo Horizonte-MG and Divinópolis-MG (Brazil). But we can work effectively with people anywhere in the world through video conferencing.